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What makes us Europe's largest? Is it our super range of motorbikes, our commitment to super service, or our promise of super value? Ultimately, our super people - the passionate experts- bring these elements to life every day.

At SuperBike Factory, every team member shares our vision and values, whether in our showrooms, service centres, on the road, or behind the scenes. We put our customers at the heart of everything we do, using our passion for motorcycling to support them throughout their riding journey.

It's not just what we do - it's how we do it that truly sets us apart. That's why our vision and strategy are built on a strong foundation of values.

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Our Vision

At SuperBike Factory, our vision is simple: To make bikers happy. Every decision we make, every bike we sell, and every service we provide is driven by our passion for delivering joy and satisfaction to riders.

Whether you're a first-time buyer or a seasoned enthusiast, our goal is to ensure that every experience with us is seamless, exciting, and unforgettable.

Making bikers happy is at the heart of everything we do.

Our R.I.D.E.R Values

Our team work with our RIDER values in mind, making the environment a happy place to work and as a customer, a happy place to sell or buy a motorbike

Results

We’re committed to delivering outstanding results in everything we do. From exceptional service to exceeding customer expectations, our focus on outcomes drives continuous improvement and innovation — ensuring every experience is a success.

Innovation

We push boundaries and embrace new ideas to stay ahead. Always innovating, we constantly improve the motorbike buying and selling experience with cutting-edge tech, better services, and exciting products. Like the thrill of hitting the open road, we keep our team and customers excited about what’s next, setting trends, not following them.

Dedication

Dedication means going the extra mile to ensure every biker’s journey is a success. Whether helping a customer find their dream bike, offering expert advice, or providing ongoing support, we’re committed to delivering exceptional service. Our passion drives us to put riders first, building lasting relationships and creating positive, reliable experiences that put happiness at the heart of everything we do.

Expertise

Expertise is at the core of everything we do. Our team of passionate motorbike experts brings years of experience to every interaction, offering trusted advice and top-notch service. We stay ahead of the curve, constantly evolving to provide the best solutions and ensure every biker’s needs are met.

Resolve

Resolve is our commitment to overcoming challenges and delivering results. We face every task with determination, ensuring we always find a way to meet our customers' needs. Whether going the extra mile or adapting to change, we stay focused, solution-driven, and dedicated to making bikers happy. With Resolve, we ensure every rider’s journey is smooth and fulfilling.

Our Departments

Purchasing Department

Joining the purchasing team at SuperBike Factory means stepping into a dynamic role where your enthusiasm for motorcycles meets meaningful customer interactions.

As a Purchasing Executive, you'll help returning sellers navigate their next exciting upgrade, forging long-term relationships and contributing to a trusted brand that riders love.

Every day brings new conversations, unique bikes, and the satisfaction of making someone’s journey smoother and more enjoyable.

If you thrive in a fast-paced, people-first environment and want to be part of a passionate team dedicated to delivering value and exceptional service, our purchasing department is where you’ll feel right at home.

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Sales Department

Joining the sales team at SuperBike Factory means becoming part of a dynamic, customer-first culture revolutionising how people buy bikes.

With 70% of our sales completed online and the rest in our impressive, high-energy showrooms, you’ll gain experience across both digital and in-person customer journeys. You'll have the opportunity to work with one of the UK’s largest selections of bikes - over 3,000 available at any time -helping riders of all levels find their perfect match.

Whether it's a seasoned biker upgrading or someone buying their very first ride, your role will be about delivering great service, real value, and smiles every day.

If you’re passionate about motorcycles and love helping people, this is the place to thrive.

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Finance Department

Joining our Finance Sales team means becoming part of a dynamic, customer-focused environment where you can truly make a difference.

Our team plays a key role in helping customers turn their dream of owning a bike into a reality by working closely with leading lenders to provide tailored, affordable finance solutions.

It's a fast-paced, rewarding role where your efforts directly contribute to customer satisfaction and business success.

If you're motivated by hitting targets, building great relationships, and delivering real value, this is your opportunity to grow within a passionate and driven team that’s dedicated to making bikers' lives happier.

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Workshop

Joining our workshop team means becoming part of a passionate and skilled group of motorbike technicians who thrive on variety, challenge, and growth.

Whether you're just starting out as an apprentice or bringing years of hands-on expertise as a master technician, you'll gain experience working on every make and model in the market - no two days are the same.

We foster a supportive environment where knowledge is shared, careers are developed, and everyone has the opportunity to progress.

If you’re looking to build your skills, be part of a high-performing team, and share in the pride of keeping riders safe and happy, this is the place for you.

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Production

Joining our Production Team at SuperBike Factory means becoming a vital part of the engine that drives our business.

Behind every bike that reaches a happy customer is a dedicated crew of operatives and valeters who take pride in preparing each machine to the highest standard. It’s a fast-paced, hands-on environment where teamwork, precision, and passion for motorcycles come together to make a real impact.

If you enjoy being part of something bigger, working with like-minded individuals, and seeing the results of your hard work roll out the door to delighted riders, then this is the team for you.

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Head Office

Joining our Head Office team in Macclesfield means becoming part of a collaborative, innovative environment that powers the success of SuperBike Factory across the UK.

With key departments including Accounts, Digital, IT, People & Culture, Recruitment, Compliance, and Marketing all under one roof, you’ll be working alongside experts who are passionate about delivering excellence and driving continuous growth.

Whether you're supporting strategic initiatives, improving customer experiences, or helping build our brand, you'll play a vital role in making bikers' lives happier. It’s a dynamic workplace where your contributions are valued, your growth is supported, and your impact is felt every day.

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