PRIVACY POLICY

Superbike Factory Limited is committed to protecting your privacy and personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, disclose, and protect your personal data, and informs you of your rights.

1. WHO WE ARE

Data Controller: Superbike Factory Limited

ICO Registration Reference: Z3193267
Company Number: 08037214
Registered Office: Snape Road, Macclesfield, Cheshire, SK10 2NZ
Contact: dataprotection@superbikefactory.co.uk

2. CATEGORIES OF PERSONAL DATA WE COLLECT

We collect and process the following categories of personal data:

• Identity Data: Name, date of birth, driving licence
• Contact Data: Address history, phone number, email address
• Financial Data: Income, expenditure, credit history, bank details
• Transaction Data: Records of purchases, part-exchanges
• Marketing Data: Preferences and consent status
• Technical Data: IP address, cookies, device/browser info
• Special Category Data: Health data (only in relation to your income and/or where relevant to better support customers with their needs)
• Criminal Convictions Data: For fraud prevention and compliance

We do not collect data of individuals under 18.

3. PURPOSE AND LAWFUL BASIS FOR PROCESSING

Category of Data	Purpose	Lawful Basis
Identity & Contact	To assess finance eligibility	Contract / Legitimate Interest
Financial	Present to lenders	Contract / Legitimate Interest
Special Category (health)	Affordability assessment	Substantial Public Interest
Marketing Preferences	Send promotional content	Consent
Transaction Records	Record-keeping and legal purposes	Legal Obligation / Legitimate Interest
Complaints	Investigate and resolve issues	Legal Obligation
Technical Data	Website security and analytics	Consent / Legitimate Interest
Criminal Records	Fraud prevention	Substantial Public Interest / Legal Obligation

4. HOW WE COLLECT YOUR DATA

We collect your data when:

• You complete a finance application form (online or offline)
• You complete an online part-exchange form on our website
• You complete an online valuation form on our website
• You contact us by phone, email or post
• You engage with our services or promotions
• You visit our website (cookies and IP address)

You may also provide information about other individuals. In such cases, you must ensure you are authorised to do so.

5. WHO WE SHARE YOUR DATA WITH

Your personal data may be shared with:

• Finance lenders and intermediaries (joint controllers)
• Group companies and business partners
• Service providers (e.g. CRM, IT, call handling software)
• Regulatory bodies or law enforcement (where legally required)

We do not transfer personal data outside the UK/EEA unless appropriate safeguards (such as standard contractual clauses) are in place.

6. AUTOMATED DECISION-MAKING

We use automated decision-making to assess your eligibility for motor finance. This includes:

• Analysing your financial data, credit profile and application details
• Matching your profile to lender criteria
• Automatically determining whether a lender offer can be made

Your Rights:

You have the right to:

• Request human intervention
• Contest an automated decision
• Express your view on the outcome

To exercise these rights, email dataprotection@superbikefactory.co.uk.

7. DATA RETENTION

We retain your personal data for only as long as necessary:

Purpose	Retention Period
Finance application	6 years post contract
Complaint records	6 years post resolution
Marketing data (consent)	Until consent withdrawn
Cookie/website data	As per Cookie Policy

We may retain data longer if legally required or in case of legal disputes.

Right	What It Means	How to Exercise It
Right to be informed	You have the right to be given clear, transparent information about how we collect and use your personal data. This Privacy Policy is part of that commitment.	No action is needed unless you require additional information. Contact us at dataprotection@superbikefactory.co.uk if you have any questions.
Right of access	You can request a copy of the personal data we hold about you and details about how we use it (a Subject Access Request).	Email dataprotection@superbikefactory.co.ukwith details of your request. We may require proof of identification in order to process your request.
Right to rectification	If the data we hold is inaccurate or incomplete, you can ask us to correct it.	Contact us at dataprotection@superbikefactory.co.uk with the correct information.
Right to erasure	Also known as the "right to be forgotten", this allows you to request deletion of your data where it is no longer necessary for us to keep it.	Submit your request to dataprotection@superbikefactory.co.uk. We will confirm if we can erase your data, subject to any legal obligations.
Right to restrict processing	You can ask us to stop using your data temporarily, for example while a complaint is being investigated.	Email dataprotection@superbikefactory.co.ukwith your reasons. We will assess and confirm if processing will be restricted.
Right to data portability	You have the right to receive your data in a structured, machine-readable format, and to have it transferred to another provider.	Request this by emailing dataprotection@superbikefactory.co.uk. Applies to data processed under consent or contract by automated means.
Right to object	You can object to certain types of processing, such as direct marketing or processing based on legitimate interests.	Contact us at dataprotection@superbikefactory.co.uk. We will stop processing unless we can demonstrate compelling legitimate grounds.
Rights in relation to automated decision-making and profiling	If a decision is made about you solely by automated means (e.g., finance eligibility), you can request human intervention, express your views, and contest the decision.	To exercise this right, email dataprotection@superbikefactory.co.uk.

9. DATA SECURITY

We implement appropriate organisational and technical measures to protect your data, including secure systems, access controls, and staff training.

Our Data Protection Officer reports directly to senior management.

10. COMPLAINTS

You have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
 https://ico.org.uk/concerns/
 0303 123 1113

You may also contact us directly at dataprotection@superbikefactory.co.uk

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” and notify you of any significant changes.

12. CONTACT DETAILS

Data Privacy Representative
Superbike Factory Limited
Snape Road, Macclesfield, Cheshire, SK10 2NZ
dataprotection@superbikefactory.co.uk